When most people think about billboard advertising, they picture massive, expensive signs in Times Square or along major highways — reserved only for big brands with deep pockets.
But that’s no longer the full picture.
Over the last few years, we have seen electronic screens and billboards taking over building facades, train interiors, every major road thanks in part to the lowered cost of material. Still, a few outdated myths are holding businesses back from exploring this channel.
Let’s bust the top three.
Myth #1: “Billboards Are Too Expensive for Small Businesses”
Reality: Not anymore. Traditional billboard campaigns used to require long-term bookings and big upfront spends. But DOOH has changed the game.
With platforms like VideOOH.Deals, you can:
- Run short campaigns starting from $999
- Choose from a range of screen types and locations
- Choose to target locations or audience segments
It’s modular, flexible, and budget-friendly — perfect for SMEs trying to make the most of every ringgit.
Myth #2: “I Can’t Measure If It Works”
Reality: Just because there’s no click doesn’t mean there’s no impact.
DOOH builds real-world brand awareness — it puts your business in front of people as they move through their day.
And here’s the kicker: Studies show that DOOH boosts the performance of your online channels, too. For example:
- People who see your screen ad may search for you later
- Brand recall improves when people encounter your business in multiple places (e.g., screens + social)
In short: DOOH helps people remember your brand, which makes all your other marketing work better.
Myth #3: “It’s Too Complicated to Set Up”
Reality: DOOH used to involve agencies, media owners, rate cards, and long lead times.
Today? You can plan, book, and launch a campaign entirely online, often in just a few clicks.
With videooh.deals:
- No need to talk to multiple vendors
- See available screens and prices instantly
- Launch campaigns in one or multiple countries
If you can run a Facebook ad, you can run a DOOH campaign — it’s that simple.
Final Thought: It’s Time to Rethink Billboards
For you the SME in Singapore, DOOH isn’t just affordable — it’s strategic. Tap into office and residential lift lobbies where your customers live and work. Cover your district and see your footfall increase.
It helps you:
- Get noticed in public spaces
- Look more credible and established
- Boost the performance of your digital marketing
So don’t let old myths hold your business back. Explore DOOH. Test it for yourself. And discover how one screen can change the way your brand shows up in the world.
