Marketing as an SME is tough, here’s why
Let’s be honest, getting your business noticed in Singapore is no small feat.
You’ve poured time and money into social media, but it’s getting harder to make an impact. Organic reach? Almost non-existent. Facebook’s average organic reach is just 1.37%, meaning even your most loyal customers might never see your posts unless you pay for ads.
But even paid ads aren’t foolproof.
- Ad fatigue is real: people scroll right past them.
- Competition is fierce: big brands with massive budgets are driving up ad costs.
- Algorithms keep changing: what works today might not work tomorrow.
It feels like a never-ending struggle just to stay visible. And if you’re spending more on ads but getting fewer results, you’re not alone.
The Hidden Costs of Relying Only on Social Media Ads
Social media marketing isn’t just competitive, it’s unpredictable. Here’s why only using social media for marketing might be holding you back:
Ad fatigue makes it harder to stand out
With thousands of ads flooding people’s feeds daily, it’s tough to grab attention. Most users either scroll past ads or actively ignore them.
Rising costs make it unsustainable
The cost of digital advertising keeps climbing. CPC (cost-per-click) and CPM (cost-per-thousand-impressions) are at all-time highs, making it harder for SMEs to compete with big brands that have deep pockets.
Algorithm changes are unpredictable
One update can drastically affect your visibility. Google’s March 2024 core update, for example, places more emphasis on high-quality, authoritative content, making it harder for smaller businesses to rank unless they continuously optimize their strategy.
So, what’s the solution? Diversifying your marketing spend.
If digital ads are getting expensive and crowded, why not take your brand offline where there’s no algorithm controlling your reach?
How DOOH solves these problems for SMEs
DOOH advertising puts your business on high-impact digital billboards in malls, transit hubs, and busy streets. It’s a cost-effective way to get seen by thousands of people daily without competing for attention in a crowded social media feed. Here’s why DOOH is a game-changer for SMEs:
Guaranteed visibility
Unlike social media ads that people scroll past, DOOH ads are unskippable. They appear in prime locations where thousands of people pass by every day, ensuring your brand gets noticed.
No algorithm problem
Forget about chasing trends or worrying about algorithm updates. Your ad gets shown at the right time, in the right place every time.
More affordable than you think
Think DOOH is only for big brands? Not anymore. You can start small, test different locations, and scale up as you grow.
Works alongside your digital marketing
DOOH doesn’t replace social media, it amplifies it. When people see your ad in real life, they’re more likely to remember your brand and look it up online. That’s how you stay top of mind and build trust.
Making DOOH Simple for SMEs with VideOOH.Deals
We get it, traditional billboard advertising sounds complicated. Booking space, negotiating prices, and dealing with agencies? No SME has time for that.
That’s why we’ve built VideOOH.Deals, a marketplace designed to make DOOH simple, affordable, and accessible for SMEs.
With VideOOH.Deals, you can:
- Find and book your digital billboards in top locations across Singapore.
- Set your budget with no hidden costs, no long-term commitments.
- Launch in minutes with an easy-to-use platform.
No middlemen. No excessive paperwork. Just a straightforward way to get your business noticed.
Why settle for scrolls? Try VideOOH.Deals
Social media alone isn’t enough anymore. If you want real visibility without battling algorithms and rising ad costs, it’s time to try DOOH. And with VideOOH.Deals, getting started has never been easier. Ready to get your brand on the big screen? Contact us today and book your first DOOH campaign in minutes!
