In today’s digital age, out-of-home (OOH) advertising—such as billboards—remains a powerful way to capture attention. However, integrating your billboard campaign with social media can exponentially increase its reach, engagement, and ROI.
At Videooh.Deals, we specialize in making OOH advertising more accessible and effective through our online platform. Here’s how you can amplify your billboard campaign using social media to maximize impact.
1. Create Shareable Billboard Content
Design your billboard with social media in mind. Use:
Eye-catching visuals – Bold colors, minimal text, and high-quality images perform best.
Hashtags & handles – Include your brand’s social media tags to encourage engagement.
QR codes – Link directly to a landing page, promo, or social profile.
2. Encourage User-Generated Content (UGC)
Turn your billboard into a social media moment by prompting audience interaction:
Run a photo contest – Ask people to take selfies with your billboard and tag your brand.
Leverage influencers – Partner with local influencers to feature your billboard in their content.
Create a branded hashtag – Track engagement and repost the best submissions.
3. Geo-Target Social Media Ads Near Billboard Locations
Boost visibility by running paid social ads targeting users near your billboard locations. Platforms like Facebook, Instagram, and TikTok allow precise geo-targeting to reinforce your message.
4. Tease Your Billboard Launch on Social Media
Build anticipation before your billboard goes live:
Post behind-the-scenes content of the installation.
Run countdowns or sneak peeks of the design.
Ask followers to guess the location for engagement.
5. Track Performance & Optimize
Use tools like Google Analytics, UTM links, and social media insights to measure:
Increased website traffic from QR codes or hashtags.
Social mentions & engagement around your billboard.
Conversion rates from geo-targeted ads.
Final Thoughts
Combining OOH advertising with social media creates a powerful synergy that extends your campaign’s reach beyond physical locations. By making your billboard interactive, shareable, and trackable, you can turn a static ad into a dynamic, multi-channel marketing success.
At Videooh.Deals, we make it easy to buy and manage OOH media online, ensuring your campaigns get maximum exposure. Want to boost your next billboard campaign with social media? Contact us today to get started!
