Many Small and Medium-sized Enterprises (SMEs) in Singapore would love to advertise on large screens and amplify their brand, but they often feel it’s out of reach due to the misconception that billboard advertising is only for large corporations with massive marketing budgets. SMEs often think that prime locations, complicated booking processes, and lack of measurable results make Out-of-Home (OOH) advertising inaccessible. As a result, they continue relying on digital advertising, assuming it’s the only affordable way to reach their audience.
But this myth is no longer true.
With programmatic buying and modern technology, Digital Out-of-Home (DOOH) advertising becomes more affordable, accessible, and measurable, opening opportunities for smaller businesses.
The Myth: Only Large Brands can Afford Billboards
A common misunderstanding among SMEs is that billboard advertising comes with a hefty price tag. The thought of paying for prime billboard locations or committing to long-term contracts deters many businesses from exploring this powerful channel. However, Digital Out-of-Home (DOOH) advertising has leveled the playing field, offering a cost-effective alternative to traditional digital ads.
Let’s take a closer look at how DOOH has broken down some of the most enduring myths:
- Billboards are too expensive: Traditionally, billboard advertising was viewed as requiring large upfront investments and long-term commitments. With DOOH, businesses can run short-term, targeted campaigns on a pay-per-impression basis. This flexibility allows SMEs to advertise without the heavy financial burden, making it a cost-effective solution.
- The booking process is complicated: Many small businesses have avoided advertising through OOH due to the belief that booking a billboard involves lengthy negotiations and manual paperwork. Today, self-serve platforms and programmatic DOOH have simplified this process. Businesses can book ad space in real-time without intermediaries, reducing both complexity and time.
- Billboards lack measurable results: Another persistent myth is that OOH campaigns lack data and analytics. Today modern DOOH offers real-time analytics, audience tracking, and mobile integration, providing clear insights into campaign performance similar to digital ad platforms.
- ROI is lower compared to digital ads: Many SMEs often underestimate the impact of OOH advertising on their overall marketing performance. Studies show that combining DOOH with social media ads can boost brand recall and engagement, enhancing the effectiveness of digital campaigns.
- Prime locations are only for global brands: Prime billboard spaces, once reserved for global brands, are now accessible to smaller businesses through bite-sized ad packages. These packages allow SMEs to reach their target audiences without large budgets.
- Billboard campaigns lack flexibility: Traditional static billboards required long-term commitments with fixed content. But DOOH, on the other hand, allows dynamic content updates, flexible scheduling, and real-time adjustments, making it adaptable and responsive to changing marketing needs.
With these advancements, DOOH is emerging as a powerful addition to digital strategies, allowing SMEs to engage audiences in high-traffic areas while complementing online marketing efforts.
VideOOH.Deals: A Marketplace for Smarter OOH Advertising
Gone are the days when OOH advertising was complex and expensive. With VideOOH.Deals, you can access all the benefits of billboard advertising without the hassle. We’ve created a marketplace that makes OOH advertising simple and accessible for growing SMEs in Singapore. Now, you can easily book premium billboard spaces, track your campaigns in real-time, and make updates on the go. Here’s how we’ve simplified it for you:
- No long-term commitments: Book premium billboard inventory without costly contracts.
- Hyperlocal targeting: Choose locations that align with your target audience.
- Real-time insights: Track your campaign’s performance instantly.
- Dynamic optimization: Update your content whenever you need.
VideOOH.Deals removes the usual barriers of cost and complexity, so SMEs can run affordable, impactful campaigns with measurable results.
If you’ve been hesitant about trying OOH advertising, it’s time to take the leap. Explore our packages and find the perfect spot today. Contact us now to get started!
